Save Our Species
Target Audience: Smokers, potential smokers, secondhand smokers, general public
Problem: How do we bring awareness to the effects and causes of various types of smoking?
Solution: Presenting humans as a species endangered by smoking.
Goal: Saving people from being endangered by smoking.
Art Director: Ana Vivoni Copywriter: Ryan Lewis
Installation Video (Savannah ADDY Award Finalist)
Bus Ad Mockup
Billboard Ad Mockup
Netflix collaboration ad
A prompt will pop up the first time smoking is presented in a film. The copy will be tailored to the actor/actress presented on screen. Once the viewer clicks through all of the information on said smoker he or she will be able to resume viewing their movie.
