Who's Your Betty?
Mission: Update Betty Crocker's brand image and show that the brand is more than just low-effort desserts.
Art Director: Ana Vivoni & Paige Cano Copywriter: Paige Cano
Interactive Billboard
Food Festival attendees will be able to create their own Betty Crocker. Once they finish they will have the option to meet their Betty with the accessories they have chosen. Betty will also bring them a Betty Crocker dessert.
Microsite
Those who don't attend food festivals will have the option to create their Betty online, view other Bettys, and see reaction videos to people who have met their Bettys at Food Festivals.
Betty Crocker Food Booth
Betty Crocker will have its own booth and participate in the food festival.