Chew on that
Insight: Everyone has annoying conversations they wish they could get out of.
Solution: Give someone a piece of Extra gum to get yourself out of the conversation.
Print Ad
Bus Stop Ad
Copywriting: Ana Vivoni & Jacqueline DeSantis
Outdoor Ad
Copywriting: Jacqueline DeSantis
Packaging redesign
One side will have quotes to help you end conversations, the other side will be normal wrappers so you can give out to the person you want to shut up.
Gum dispensers at bars
Some of the most annoying conversations happen at bars. These gum dispensers will automatically dispense a piece of extra gum triggered by specific keywords of awkward conversations.
Banner AD
Microsite
Banner Ad will direct viewers to a microsite where they can download the Chew on That keyboard app.
App
The Chew on That app is a keyboard you install and add to your other keyboards. Copy and paste different quotes that will help you end annoying conversations. Pick between the different categories and find the perfect way to end the conversation.
