Tied Heineken to Coachella’s roots — a bold campaign that follows fans into the desert for music that’s worth the journey.
How It Works
Buy Heineken, tweet what you’d do to score Coachella tickets, tag #ForCoachellaTickets.
Prizing
Can Wrap
Copy:
Copywriter: Allison Babin
Leadership:
Associate Creative Director: Tim Mara | Group Creative Director: Alex Muñoz